I wonder what it costs to get the name for something like that.
According to the homepage of the German Patent and Trade Mark Office it's something arround 300 EUR for the first 10 years, and about 750 EUR for every additional 10 years...SOURCE
It seems to be recommended to engage a brand lawyer. I guess that would be the most expensive part...
All in all I'm surprised that a brand seems to be that cheap.
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